Saturday, December 15, 2012
Tuesday, October 23, 2012
When It Come To Online Business ,No One Cares About You
In fact when
it come to business as a whole, no one cares about you.
You see, your
mum ,dad or immediate family may love you and can do anything for you…but when
it come to business whether online or offline ..no one does.
Makes sense?
Let me
explain further.
You should
know this already.
We are wired
to think about what we can gain or
benefit. It is how we stay alive. It is how God created us.
We wake up
every day thinking about what we can do for ourselves .What we can eat .What we
can do …before we start thinking of others.
(sorry folks,
it’s the truth)
Here is a
good example .
If you are
reading this article right now…it is because you believe it is going to help
you achieve something or learn something that will somehow …help you get your
heart desire.
You are not
necessary reading it because you like me… you are doing it because you are
going to get VALUE or solve a problem.
Another
example.
When you
board a taxi , you are not doing it because you like the taxi driver… you are
doing it because the guy is rendering a service to you.
A service
that solves you transportation problem.
Now, I know
what you may be thinking.
“how does
this relate to online business?”
Well it does
and I will show you in a minute.
A lot of
people think that the online world is different . They think online business is
different.
They just
think it is the internet so things must be different.
Well , I got
bad news for you.
IT’S THE
SAME.
People still
care about themselves and will only come to you if you can help them solve
their problems , wants and desires.
Make no
mistake , human behavior does not make a U-turn online.
So Why All This Rant.
Well, the other day I was helping a sister’s friend create a free blog on blogger .when I
asked her what she wanted to write about.
She gave me
a blank look and said…”I will write about my life”
Well, there
nothing wrong with that …only that if you intend to make money with the blog
then…you need to rethink your whole strategy.
So in 20
minutes , I schooled her on the need to create
a blog that will bring value to people.
I showed her
different ways to create value online.
…And people are always drawn to
value…ALWAYS.
You see, no
one really cares about the things happening in your life (unless that thing
brings some form of value in their life’s). This could be entertainment , help
, advice or helping people achieve their goals.
So if you
own a blog , and you are not thinking about what people want … or is not writing
articles that will help people solve their problems, achieve their goals and
desires , you will not attract people to the blog.
No one will
spend 1 minute reading stuff that adds no value to their lives.
HERE IS THE
BOTTOM LINE.
All your
online projects or business should be geared towards helping people achieve
their goals and desires.
Thanks.
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